Tencent didn’t disclose the number of content creators - they’re part of more than 10 million official accounts run by individuals, corporations and government agencies that broadcast news and updates to users.Īpple said in a statement that WeChat could still allow users to tip as long as it used Apple’s own in-app purchase system. To tip, users had to store funds in their Tencent wallet - building a habit around that practice - and developers and designers had a reason to do good work to compete for tips. Tipping had been a large part of Tencent’s growth plan for WeChat - and one that had worked quite well. Tencent says Apple has announced that developers will be barred from including buttons or links that direct customers to purchasing systems outside of its iOS ecosystem.

Though the issue has been negotiated for months, Tencent has announced that it must “regrettably” abolish the feature on the instant message service to comply with new terms of service released by Apple in June. A popular feature that allowed WeChat users to tip emoji and content creators for their work will be shut down after parent company Tencent confirmed that in its current instantiation it is not compliant with Apple’s in-app purchase policies.

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